According to Games Industry International, Zynga is losing another big gun, as CityVille GM Alan Patmore has hit the bricks and made his way over to competitor Kixeye as the new VP of Product.
Having already lost its COO John Schappert, and with the recent financial woes, Zynga sure seems to be taking a beating right now.
Kixeye, which developers free-to-play social games, is confident it’s strategy is much better than Zynga’s.
“We wanted to pry people out of roles where their visions didn’t match where their company was going,” said Will Harbin, the chief executive of Kixeye to VentureBeat. “Zynga is about making games for grandmothers. There are a lot of talented game developers at Zynga working on games they don’t really care about.” “Alan only had a brief journey into the dark side at Zynga. He developed valuable skills there. We were looking for people who had AAA game experience and had made the transition to free-to-play social games. Now Alan will come back to the light side.”
Patmore also said, “I’m a big fan of Kixeye and what they’ve been able to accomplish over the last couple of years. I believe that there’s a massive opportunity to bring AAA production value to core, free-to-play games, and Kixeye is perfectly positioned to lead that charge. I couldn’t be more excited about the team, strategy, and product road map. There are some launches coming later this year that are going to set the industry on fire.”
Talk about punch to the gut! What Zynga needs now is a good ol’ fashioned Combo Breaker.