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access_time August 20, 2012 at 3:45 PM in Nintendo by Josh Boykin

Iwata Won’t Cheat Fans via DLC for 3DS or Wii U

Nintendo is going to begin creating DLC for its games now, including the recently-released New Super Mario Bros. 2. According to the Official Nintendo Magazine, Iwata and company don’t plan to hold back content from consumers simply because they would rather package it as DLC.

Speaking with Kotaku, Iwata said:

“One thing Nintendo has determined as a company policy, what we are not going to do is create a full game and then say, ‘let’s hold this back for DLC.’ That’s not our plan. We’re definitely not doing that. It’s an extreme example, but I think there are examples of games where you get that initial purchase – the very core part of the game – and everything else around it is all DLC. However, if you do that I believe customers will have no motivation to go out and buy the retail package to begin with…our goal is to create DLC in such a way that consumers do not feel that they have been cheated or deceived. Now I believe there are people out there, readers, who have are worried about that, and we just want to ensure them that we have that in mind and want them to know that that’s not what we are planning on doing.”

If that’s true, then good for you guys at Nintendo. DLC can be a risky subject, particularly in the wake of debacles like Capcom’s on-disc content, but if they’re looking to stretch out the life of NSMB2 or other upcoming titles, have at. Welcome to the modern era, Nintendo.


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