2K Sports Teams Up with Jay Z
2K Sports is teaming up with Jay Z, who will take on the role of Executive Producer of NBA 2K13.
“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history,” commented Jay Z. “NBA 2K13 will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.”
JAY Z, who’s a 14-time Grammy award winner and who has partial ownership of the NBA’s Brooklyn Nets, will be in charge of the overall look and feel of the game, which obviously includes the soundtrack, in-game menus and more.
“We aren’t content with just being the best, and we will continue to grow the NBA 2K franchise into one of today’s premier entertainment experiences,” said Jason Argent, vice president of marketing for 2K Sports. “JAY Z’s role in NBA 2K13 represents a unique fusion of basketball, music, art, and entertainment, and illustrates the evolution of NBA 2K into something much bigger than simply the best basketball video game series ever made.”
The 24-song soundtrack will include: