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access_time July 25, 2012 at 2:35 PM in Culture by Drew Robbins

Mario Kart 7 Hits the Road with Big Time Rush

Despite popular belief, I am not a teenager and, despite what my love of Glee may indicate, I am not a girl. As such, I can safely say that Big Time Rush, a popular program on Nickelodeon that focuses on a band of best friends making music and wise cracks, skews well outside of my demographic. Instead, it skews towards a demographic much more likely to spend money and be the focal point of major advertising campaigns, a fact that appears to have garnered the attention of Nintendo as the publisher has announced that Mario Kart 7 will spend the waning months of summer on tour with the stars of Big Time Rush.

During the Big Time Summer Tour, Nintendo will have stationed at participating venues a station in which attendees can go hands-on with last year’s popular racing game, participate in photo opportunities, compete against fellow players for prizes, and download Miis based on Kendall, Logan, James, and Carlos, the stars of Big Time Rush. Those who opt to bring their own Nintendo 3DS will be able to access wireless content through Nintendo Zone hotspots. Cities and facilities participating in the cross-promotional effort are as follows below:

July 25: Salt Lake City – USANA Amphitheatre Energy Solutions Arena

July 27: Kansas City, Mo. – Sprint Center

July 28: Minneapolis – Target Center

July 29: Indianapolis – Klipsch Music Center

July 31: Clarkston, Mich. – DTE Energy Music Theatre

Aug. 1: Cuyahoga Falls, Ohio – Blossom Music Center

Aug. 3: Louisville, Ky. – KFC Yum! Center

Aug. 4: Tinley Park, Ill. – First Midwest Bank Amphitheatre

Aug. 5: Burgettstown, Pa. – First Niagara Pavilion

The combination of Big Time Rush and Mario Kart 7 also extends to homes across the country as the band will be featured in the game’s latest televised advertising campaign.

Mario Kart 7 is available now for the Nintendo 3DS for $39.99.


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