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access_time July 18, 2012 at 10:24 PM in Culture by Drew Robbins

Hasbro, DeNA Reach Agreement To Develop Mobile Transformers Games

Though the Transformers franchise is no stranger to the video game industry, it isn’t quite as familiar with the burgeoning market that is mobile hardware. Today, the two collided as Hasbro announced an official three-year agreement with DeNA to produce games based on the coveted Transformers license for iOS and Android-enabled devices.

DeNA is a global enterprise well known for its handle on social gaming; the team’s current headlining act is Mobage, a platform for social games on mobile devices that supports first, second, and third-party titles across four localized networks spanning Japan, China, South Korea, and everywhere else. In Japan, 40 million users are registered with the service that now touts over 2,000 games. Accordingly, Hasbro has voiced much optimism in regards to their newfound partnership with the company.

DeNA is a proven global leader in mobile social games…We’re delighted to team-up with DeNA to offer a compelling TRANSFORMERS experience on the leading mobile platforms. DeNA’s innovative approach to mobile gaming is a great fit with the TRANSFORMERS brand.

No concrete details for the titles have emerged, but DeNA and Hasbro have stated that the first product born out of the partnership will be released on Mobage later this year in every territory except for Japan.


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