Epic, as a name, seems to serve the purpose of a double meaning representing both the studio’s affinity for larger-than-life games and the ability of those games to bring in a sum of money that can only be reasonably referred to as epic. One would assume that, as one of the highest-grossing titles of the current generation, Gears of War has been the developer’s most profitable work, but, in that case, one would be assuming wrong. Instead, it is the humble, portable title Infinity Blade that seems to have most efficiently captured the hearts, minds, and wallets of consumers.
According to Cult of Mac, Infinity Blade has earned over $30 million since launching in December 2010. Epic CEO Tim Sweeney went even further to declare the game his studio’s most profitable work to date.
The most profitable game we’ve ever made, in terms of man years invested versus revenue, is actually Infinity Blade…It’s more profitable than Gears of War. – Tim Sweeney, Epic CEO
The successor to Infinity Blade, Infinity Blade II, earned over $23 million within only a month on the app store. Sweeney insists that this is due both to the accessibility of free-to-play games and to the surprisingly apt growth of the smart phone and tablet market. The third-generation iPad, he says, approaches even the processing power of the PlayStation 3 and Xbox 360.
Infinity Blade: Dungeons returns the franchise to smart phone and tablet devices later this year and, if its predecessors are any indications, it is almost guaranteed to deliver its own astonishing bottom line.