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access_time June 18, 2012 at 11:56 AM in Nintendo by Drew Robbins

Take-Two CEO Strauss Zelnick Not Sold on Wii U

The landscape of the internet seems to have deemed that, following its showing at Nintendo’s E3 press conference, the Wii U is a platform doomed to failure by its own novelty. While this smattering of complaints from across the globe can be easily dismissed as sensationalism, such discourse carries much more weight when it comes from the CEO of one of gaming’s most influential publishers. In this case, the individual in question is Take-Two CEO Strauss Zelnick.

Take-Two is a publisher best known for its distribution of such franchises as Grand Theft Auto and Bioshock, two intellectual properties receiving new games in the future that have not been announced as members of the Wii U software library. According to Nintendo Universe, this is perhaps due to a level of uncertainty that Zelnick expressed in an interview with Gamasutra in regards to the upcoming console.

We haven’t announced anything. I’m skeptical

Even more ominous for Nintendo is the fact that, as a general rule, Zelnick finds much to love in the launch of a new console.

For a company like ours, it’s a great opportunity…[New console launches] separate the winners from the losers, and we fully expect to be one of the winners. I don’t want to minimize the challenge of creating titles for new technology or the economic challenges of doing that, but if you get it right, it’s a terrific time to launch a new IP.”

Nintendo has plenty of time to ease the woes of third-party publishers, but, if this statement is anything to judge off of, they have quite the up-hill effort ahead of them.


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