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access_time June 6, 2012 at 11:41 AM in Culture by Sean Garmer

UFC Joins the EA Sports Contingent

It was certainly a surprise to see Dana White at the EA press conference, when we had just heard THQ say they loved having the UFC license but had to do some restructuring and had to let it go. EA announced their new deal quickly and had plenty to ooze about during the announcement.

EA Sports announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship brand. The new multi-year, multi-product partnership will provide EA the ability to develop UFC videogames.

Here is what EA had to say about the partnership:

“We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames,” said Andrew Wilson, EVP and Head of EA SPORTS. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”

Here is the announcement trailer for EA and UFC:

Once they release more information about the game we will have it for you.


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