Better Business Bureau: EA Lied About Mass Effect 3
The massive hate war that is centered around EA takes another turn for the worse today. A complaint was filed to the Federal Trade Commission and the Better Business Bureau claiming that EA lied about Mass Effect 3 in regards to player choices affecting the outcome. This complaint was filed a few weeks ago and the Better Business Bureau finally got around to it a couple of days ago. The outcome? They agree with the complaint.
A blog on the BBB’s website talks about the Mass Effect 3 controversy, although no mention of EA has been made they do mention Bioware.
The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states ‘the decisions you make completely shape your experience’, there is no indecision in that statement. It is an absolute. The next statement is not so absolute. It states ‘your choices drive powerful outcomes’. A consumer would have to very carefully analyze this statement to come to a conclusion that the game’s outcome is not ‘wholly’ determined by one’s choices. This statement, really though, is very subject to interpretation.
I myself have not played Mass Effect 3 yet but if the Better Busines Bureau claims that EA/Bioware have lied in their description of the game then it seems plausible to assume that EA/Bioware have been fibbing. However to settle things I’m going to spoil Mass Effect 3 for myself all for you readers. Because I love you. One moment.
OK, so I can see where some of the “controversy” comes from. I watched three endings of the game (you can view them here [SPOILERS]) and basically all three were the same save for a few minor details. So the BBB is technically right, the endings did not meet the expectations that EA/Bioware had set forth with their advertising. You’re welcome.
This does not sound good at all…
If you analyze the statements that Casey Hudson and other Bioware execs made about the ending, it’s hard to believe they were referring to the game that I played.