16th Annual Webby Awards Honor Interactive Advertising in Games
If I were to poll the Got Game community on what it thought of in-game advertising, I would likely receive a variety of responses riddled with more negativity than an episode of Curb Your Enthusiasm. Simply put, it isn’t a subject that followers of the industry tend to smile upon. Clearly, that doesn’t speak for the entirety of the fan base as the upcoming 16th Annual Webby Awards are set to honor such titles as Domino’s Pizza Hero and Nike Fight Winter for their implementation of interactive advertising into the diverse gaming landscape.
This year’s edition of the Webby Awards, hosted by acclaimed comedian and actor Patton Oswalt, has opened up voting for its May 21 broadcast which takes place in the legendary Hammerstein Ballroom. Winners will be announced in advance of that date on May 1, but those looking to see a ceremony honoring the winners will have to tune in to the later of those two dates at 5:30 PM EST.
Nominees pertaining to video games for the 16th Annual Webby Awards are as follows below:
Best Game or Application (Interactive Advertising)
Nike Fight Winter
Red Bull Formula Face
Domino’s Pizza Hero
Best Games App (Handheld Devices)
Life of George
Toy Toyota “Backseat Driver”
Heineken Star Player
The Adventures of Timmy: Run Kitty Run
Best Games App (Tablet & All Other Devices)
Real Racing 2 HD
Best Games Website
androp “Bell” music video game
Scratch Pad Fever
Best Games-Related Website
G4TV.COM Comic-Con site
I encourage all of our readers to organize a write-in campaign that catapults Got Game to the top of the Best Games-Related Website category. If you do, then I’ll send you a special reward that may or may not be something of moderate value!