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access_time April 10, 2012 at 1:40 PM in Culture by Drew Robbins

16th Annual Webby Awards Honor Interactive Advertising in Games

If I were to poll the Got Game community on what it thought of in-game advertising, I would likely receive a variety of responses riddled with more negativity than an episode of Curb Your Enthusiasm. Simply put, it isn’t a subject that followers of the industry tend to smile upon. Clearly, that doesn’t speak for the entirety of the fan base as the upcoming 16th Annual Webby Awards are set to honor such titles as Domino’s Pizza Hero and Nike Fight Winter for their implementation of interactive advertising into the diverse gaming landscape.

This year’s edition of the Webby Awards, hosted by acclaimed comedian and actor Patton Oswalt, has opened up voting for its May 21 broadcast which takes place in the legendary Hammerstein Ballroom. Winners will be announced in advance of that date on May 1, but those looking to see a ceremony honoring the winners will have to tune in to the later of those two dates at 5:30 PM EST.

Nominees pertaining to video games for the 16th Annual Webby Awards are as follows below:

Best Game or Application (Interactive Advertising)

  • Nike Fight Winter

  • Red Bull Formula Face

  • MINI Maps

  • Domino’s Pizza Hero


Best Games App (Handheld Devices)

  • Life of George

  • Toy Toyota “Backseat Driver”

  • Heineken Star Player

  • Ultimate Shuffleboard

  • The Adventures of Timmy: Run Kitty Run

Best Games App (Tablet & All Other Devices)

  • Touchgrind BMX

  • Contre Jour

  • Real Racing 2 HD

  • MINI Maps

  • OLO

Best Games Website

  • Disney.com/Games

  • The End

  • androp “Bell” music video game

  • Scratch Pad Fever

  • FunGoPlay

Best Games-Related Website

  • EA

  • TwitchTV

  • G4TV.COM Comic-Con site

  • GameSpot

  • Game Trailers

I encourage all of our readers to organize a write-in campaign that catapults Got Game to the top of the Best Games-Related Website category. If you do, then I’ll send you a special reward that may or may not be something of moderate value!

[The Webby Awards]


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