SEGA of America Inc. and SEGA Europe Ltd. announced today their new game Hell Yeah! Wrath of the Dead Rabbit! Developed by Arkedo Studio.

The game includes: comical gore, plenty of fake blood spatters, a hot-tempered rabbit prone to extreme violence, and takes place in the depths of hell. The game will be unleashed on Xbox Live Arcade, PSN, and PC digital download some time in 2012.

Players control a devil rabbit named Ash, who also happens to be the prince of Hell and feared by all. Ash’s archenemy, Fat Rabbit, has posted Ash’s secret sex pictures all over the Hellternet and that makes him very angry. In a quest for vengeance, Ash uses his driller (plus some other weapons and customization!) against everyone else. Players can also explore the huge and varied world of Hell Yeah as well.

We will be sure to keep you updated on this game as more developments continue.