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access_time January 28, 2012 at 11:50 AM in News by John Speerbrecker

Hooray! Nintendo is Hopefully Rebranding the Wii U

Last year at E3, Nintendo showed the world its newest innovation to the entertainment software industry. That was the Wii U. Of course, with the reveal of the name of the new system, there were quite a few snickers in the audience. With that being said, the same reaction occurred when the Wii was revealed earlier this decade. Now, the Wii has been the biggest selling system of this generation so the snickering has quite noticeably subsided.

So why would they even be considering changing the name to a proven branding? Even though the Wii had sold millions of systems, they have not become the go to system for the gaming community. With a small trickle of high quality games that have been released in the past year, they have not been able to keep up with the software demand of its consumers. Even though the Wii U is promising more high quality content for their customers, will they be able to build off the name of the Wii? In my own personal opinion, I do not want to buy another system if there are no games that I want to play on it.

The 3DS has been having some branding problems as of late too. The logo is too similar to the standard DS system which is still selling very well. That has been causing some mix ups especially during the holiday season where people mistakenly purchased the DS thinking it was a 3DS. The re-branding of the Wii U will prevent this confusion from happening again.

If the sources that are close to the origin of this information are credible, we will have to think of new jokes that don’t revolve around P-U!


  • Ramon Aranda January 28, 2012 at 2:11 PM

    Just call it the Nintendo Revolution 🙂

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