Assassin’s Creative Director Goes Templar, Leaves Ubisoft
The Templars have gained another powerful ally! Actually AC:R creative director Alexandre Amancio has left the league of assassins at Ubisoft and is starting another creative role at marketing agency, Cossette. This is nothing short of betrayal to his fellow assassins seeing as how he’s been serving with Ubisoft for the past 7 years. The former Assassino had this to say: ”Video games and advertising have many common elements. In both industries, we are always looking for new ways to engage the consumer to the brand.” So what does this mean for the Assassin’s Creed brand? Although Ezio’s saga is finished, what well become of the next installment of the Assassin’s games? Only time will tell.