EA Unabashed Over “New” Yet Expired Online Passes
Raised eyebrows are having a tough time coming down regarding a recent forum post from an EA Advisor. It seems that even brand new games may rightfully demand a second purchase from customers before letting them enjoy online play and features. Use it or lose it! is what EA’s fine print essentially says (in legalese, of course).
First implemented in Tiger Woods PGA Tour 11 last year, the online pass system has, as of the close of Q3 this year, generated between $10 and $15 million. Since then, the feature (let’s call it an “are you kidding me?” padlock) has spread to games beyond EA’s sports division – as the Need for Speed: Hot Pursuit-related complaint attests.
What do you think? Outrageous, or par for the cash cow course?