Here is the score: The Ps3 is now 249.99, the comparable Xbox 360 is 299.99 (4GB Kinect system). In a recent interview with MCV, Jonathan Grimes from Microsoft stated that even with the Ps3 being more aggressively priced, they are not seeing any signs of the 360 slowing down.
Grimes, who is the new Director of Retail sales in the UK has also stated that as everything stands now,”The 360 is still on course to outsell the PS3 this year,” in the UK that is. “Although the sales figures will not be ready to show until the end of December, The market is still volatile enough that there is no way to predict what will happen in the next six weeks. “
When also asked if there would be plans for a price cut in the future he replied, “We are happy with the value in the market at the moment – there are no plans. The value- and not referring to the price of the box and what is inside of it – for a family of four, is good. It really puts in their mind, Do we go on second holiday or go buy a console?” He is referring to all of the content that is coming to the 360 later this year such as ESPN online and services such as YouTube that you will be able to access on the 360 dashboard. In the UK they are also adding other video channels such as LoveFilm, and Channel 4 to add to the overall user experience.
With all of this being said, Microsoft is doing very well this year in console sales. With their upcoming update, they are also going to greatly expand their entertainment value with the console right out of the box, so the value is there.
The PS3 on the other hand has had video channels like LoveFilm and Mubi in the UK for some time now. So it will be very interesting to see how the rest of the year will play out.
Just an FYI, this information was taken from a UK perspective and we are still waiting to hear any information from the US representatives.