For a game that is trying to bring fear to a genre, they sure are picking a strange way to do it. Secret World is trying to spook up the otherwise happy-go-lucky worlds of MMOs by bringing an edge of horror and genuinely frightening scenarios to their game. They’ve picked one weird way to do it, though, because your character cannot die.

Instead, you’ll be knocked unconscious or have your soul taken to some other realm that you’ll have to escape to. The reason for this, according to the developers, is that death would feel out of place in a real world setting. Really? Because if I woke up one day and there were giant monsters and demons crawling around, I’d probably just kill myself.

[Source]