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access_time November 17, 2011 at 1:48 PM in Culture by Pierre Bienaimé

Modern Warfare 3’s Real Weapon: the Cash Rake

MW3: green for a reason

Modern Warfare 3 had big shoes to fill, and consider it done. Filled, yes. Filled with money. How much money, you ask? The FPS shattered the five-day entertainment sales record by grossing $775 million. Note that one can also express that as $.775 billion (“b” is a letter we might see more in the future of the gaming industry). Naturally, the sum is greater than that achieved by any book, movie, or other game.

Here are a few other bewildering numbers, courtesy of a happy, happy Microsoft:

  • More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year’s 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year’s launch day.
  • More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.
  • Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.

7 million multiplayer hours on day one! That’s nearly 292 days. Nearly a year of pure, frenetic online gameplay. Wow.



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