Sony has just announced that it has appointed a new Senior Vice President of Marketing and PlayStation Network.

20-year marketing veteran Guy W. Longworth (now that’s a cool, gaming name!), will oversee all aspects of marketing for SCEA.  He is expected to join the team on Oct. 31.

Longworth previously worked in marketing for companies such as Kraft Foods, Kellog’s and Procter & Gamble, before heading up Annapurna One, of which he was founder.

programs that led to double-digit sales growth and increased profitability.

“Guy’s extensive background and experience with consumer marketing in multiple categories make him uniquely qualified to help deliver our messages to consumers and effectively impact our brand,” said Tretton. “He brings with him an experienced understanding of the marketing industry and has a strong record of consumer-driven success. Guy will be an integral part of our marketing efforts across the PlayStation brand moving forward.”

Let’s see what Mr. Longworth can do…