So Microsoft co-sponsored the the one million dollar tournament right? Well, they’re going to one up everyone else and bring you a brand new car! No wait, that’s Jeep. Microsoft has announced the XBOX 360 Limited Edition Call of Duty: Modern Warfare 3 Custom Console. (that is a mouthful) This lovely new model has a 320 GB hard drive, two wireless controllers, and a bluetooth headset. This baby launches alongside the Modern Warfare 3 game on November 8th.

Jeep on the other hand has shown of their new 2012 Wrangler Call of Duty Special Edition which was designed using input from Modern Warfare 3 developers.

Last but certainly not least, Mountain Dew showcased their new drink: Mountain Dew Game Fuel Tropical Flavor. This was also developed in coordination with the Modern Warfare 3 team. Mountain Dew and Doritos Tortilla chips will have an offer you can’t resist with every purchase of specially marked packages: Double XP for Call of Duty: Modern Warfare 3 gamers starting in October. Woot!