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access_time August 4, 2011 at 10:49 AM in Features by m_olmos

Iwata Provides Insight On The 3DS Price Drop

After apologizing recently to those who rushed into buying a 3DS, Nintendo CEO/president Satoru Iwata has given some telling words regarding the price drop. Nintendo’s financial inquisition has been translated, within its text walls housing some of the methodology of Iwata. And you know what, the man understands his business – as well he should.

“I think there could be a Nintendo 3DS software title which does not use the 3D feature at all, and I believe Nintendo will develop such software. Instead, other features of the Nintendo 3DS should be focused on. It might be a communication feature, or other functions (such as the gyro sensor or the motion sensor). The important thing is that each respective software title has its own characteristics, and appeals to the consumers in a way that fits the software. So I am not worried in a way like, ‘The value of the Nintendo 3DS will decrease when the novelty of 3D wears off.'”

Finally – admittance that 3D is a mere novelty! In a world plagued by 3D’s buzzwords and jacked-up pricing, it’s refreshing to see a non-filmic entity planning for the eventuality of 3D’s demise as a trend. Despite this revelation, Iwata went on to say that Mario Kart 7 and Super Mario 3D Land boasted a very integral and powerful use of 3D.

Continuing to see the 3DS in the future, Satoru Iwata also unveiled plans to improve social network integration, allowing friends of players to know when scores are topped, when teams are needed, and trophies are earned. Rationalizing this as an impetus for other people to join in on the fun, Iwata seems to have forgotten about the integration of Twitter into Uncharted 2, going on to say:

“We are currently drastically changing our way of thinking regarding networks, which might have looked very closed before. We would like to respond to the changing times in this way, and our basic policy is to keep the value of our software assets and to do business in a manner where these assets are not easily depleted.”

As for the price drop specifically, the blame lies not on iOS users. Iwata praised users on their interest on interconnectivity between phones and handheld systems, hinting at possible crossover applications to bring the two closer together. Rather, the Wii U is to be blamed as a high priced 3DS could spell less buyers and prospective buyers for the Wii’s spawn.

“What we will be able to do to recover the consumers’ trust before the launch of the Wii U is very important to us.”

The Wii U is nowhere near completed, so any information on that will be avoided until next year’s reveal. At least Iwata is working on actually improving things…or at least it would seem that way. Only time will tell how the 3DS price reduction truly affects Nintendo.



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