The giant global phenomena that is Angry Birds is about to get giant global phenomena-ier. A recent post on Rovio’s blog has revealed the addition of David Maisel as a “Special Advisor.” It’s no secret that Maisel was the man behind Marvel’s transformation to a movie-producing powerhouse and with Rovio’s other recent purchase of Finnish animation studio Kombo, their motives are less than hidden at this point. Perhaps the biggest give away is the use of the title “Special Advisor” which is the least secretive attempt at a non-telling title that a person could possibly have. Allow, if you will, for me to present to you a scenario.
Jeff: You’ve sure been spending a lot of time with that Susan chick, anything going on between you two?
Tom: I’m just Susan’s “Special Advisor.”
Jeff: You’re f***ing her, huh?
That is how this scenario plays out every time regardless of context. Plug in anything around that, the term “Special Advisor” will always be exactly what you think it is. And if that wasn’t enough, the blog post goes on to state, “he also plans to serve as Executive Producer of future Angry Birds films.” So, you know, there’s that subtle hint.
Angry Birds has been a giant surprise hit for Rovio, who are selling nearly every product one could imagine with Angry Birds branding on it. I just ordered an Angry Birds mini-fridge to go with my new Angry Birds toilet cover. (I know what you’re thinking, “why would you need a refrigerator to match something in your bathroom?” Well, questioning reader, have you ever sat down in the bathroom and started playing Angry Birds? You will be in there for awhile.) The company recently raised $42 million in investments with the intention of expanding, and new media outside of the gaming department is clearly becoming their target. Hopefully their goals aren’t surrounded by pigs with shoddy craftsmanship.