After Duke Nukem Forever received a string of negative reviews Jim Redner, former employee of the PR Firm in charge of DNF, posted a very unhappy tweet. The comment, which threatened to deny games to reviewers who gave DNF a bad score ended up costing the Redner Group, Mr. Redner’s employer, its contract with 2K as well as costing Mr. Redner his job.
Although the tweet was promptly removed from the Redner Group account, and Mr. Redner went on to publicly and privately apologize to the media, the damage had already been done and 2K retaliated quickly. While many media outlets picked up the story, Mr. Redner remained silent. Until now.
Wired has featured Mr. Redner in a guest column where he explains his motivations and reasoning, explaining that “…I acted rashly [and] vented my frustration…” with what he terms “over-the-top” reviews. While Mr. Redner does not defend his twitter comment, he does defend his stance, giving the impression that he is not so much sorry for the sentiment behind the comment as much as his decision to publicly share his thoughts.
While I understand what Mr. Redner is getting at, trying to express his feelings on the matter, he may have done better to leave out such comments as “There are always going to be a few people out there who are not fair and who work outside the lines of ethical behavior”, a closing remark most likely referring to those “hateful” reviewers who did nothing more than express their opinion about a game they felt did not live up to its full potential.