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access_time June 20, 2011 at 12:52 PM in Features by Vicky

Jim Redner Tells His Side of the Story

After Duke Nukem Forever received a string of negative reviews Jim Redner, former employee of the PR Firm in charge of DNF, posted a very unhappy tweet.  The comment, which threatened to deny games to reviewers who gave DNF a bad score ended up costing the Redner Group, Mr. Redner’s employer, its contract with 2K as well as costing Mr. Redner his job.

Although the tweet was promptly removed from the Redner Group account, and Mr. Redner went on to publicly and privately apologize to the media, the damage had already been done and 2K retaliated quickly.  While many media outlets picked up the story, Mr. Redner remained silent.  Until now.

Wired has featured Mr. Redner in a guest column where he explains his motivations and reasoning, explaining that “…I acted rashly [and] vented my frustration…” with what he terms “over-the-top” reviews.  While Mr. Redner does not defend his twitter comment, he does defend his stance, giving the impression that he is not so much sorry for the sentiment behind the comment as much as his decision to publicly share his thoughts.

While I understand what Mr. Redner is getting at, trying to express his feelings on the matter, he may have done better to leave out such comments as “There are always going to be a few people out there who are not fair and who work outside the lines of ethical behavior”, a closing remark most likely referring to those “hateful” reviewers who did nothing more than express their opinion about a game they felt did not live up to its full potential.


  • Blake_Morse June 20, 2011 at 1:31 PM

    I know Jim. He’s a good guy and I can understand where he’s coming from. It’s hard to work your ass off on a project only to get kicked in the nuts viciously by the media over and over again. But such scrutiny is to be expected and for most games it’s not an issue since, frankly most PR companies know when they have a shitty game (not that I think this was a shitty game, I’m just saying PR is usually ready to handle such issues)
    Jim is more than welcome to his personal opinion and should not have to apologize for that, but when you work in PUBLIC RELATIONS stating such an opinion in a public forum just doesn’t fly. 2K’s actions and those of the Redner Group are perfectly reasonable practices, but it still sucks that a moment of frustration is such a career killer. I wish Mr.Redner the best of luck and hope the next game he reps does much better with the critics out there.

  • Doochiee June 20, 2011 at 11:06 PM

    Sucks for Redner, sucks for Duke. I mean, Duke’ll do better than something like Matt Hazard simply because most of us are curious just to play it. I know how it feels when one decision can fuck everything up, so, Redner, if you’re out there, you’ve got my empathy/sympathy.

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