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access_time April 21, 2011 at 12:57 PM in Press Releases by unlimitedlives

EA Rallies Gamers To Raise Over $1 Million For Japan

Electronic Arts has announced that it has raised over $1 Million dollars for Japan earthquake and tsunami aid. In the wake of the disaster, EA immediately mobilized internal studios, employees and gamers to join forces and raise relief funds for the people impacted by the disasters. EA implemented giving programs through its titles, fan communities and social gaming platforms, all proceeds of which will be distributed via the Red Cross, Mercy Corps and AmeriCares.

Each respective label and their teams took different routes to fundraising. EA SPORTS™ ran a donation program in FIFA 11 Ultimate Team where all proceeds collected in a 24 hour period on March 26 were donated to the Red Cross. Pogo.com™ and The Sims™ partnered with the American Red Cross and encouraged their online audiences to support relief efforts in Japan by making donations to a co-branded microsite. The Play4Free EASY studio behind Battlefield Heroes™ created a “Japan-Outfit” fundraiser promotion which provided gamers with a special outfit that is worn by their in-game character signifying their support for relief efforts. Playfish™ implemented an assortment of in-game fund raising activities throughout their social games on Facebook such as its MONOPOLY Millionaires Japanese Pagoda House and Restaurant City Garden of Hope promotions. Visceral Games™ also raised funds by auctioning a bevy of team-autographed Dead Space™ 2 memorabilia. BioWare™ will put up four custom painted Dragon Age™ II-branded Xbox 360® and PlayStation®3 consoles autographed by Co-Founders Dr. Ray Muzyka and Dr. Greg Zeschuk for auction on eBay. The EA Partners studio which is currently working with Tokyo based developer Grasshopper Manufacture on its Shadows of the Damned™ game will make a cash donation to relief funds.

EA also assisted in providing logistical food relief that was performed at EA Canada’s Burnaby campus in partnership with the Kids Against Hunger Organization. These employees worked tirelessly for two days packing 100,000 protein-rich meals that were sent to the most severely quake affected areas of northeastern Japan.

“The devastating earthquake and tsunami that struck Japan last month touched everyone at EA,” said Curt Wilhelm, Vice President of Real Estate, Facilities and Corporate Services at Electronic Arts. “We’re very proud to see our employees and Labels come together quickly and decisively to help those truly in need after such a tragic event.”

EA continues its fund raising and matching efforts globally, and is directing the contributions to the Red Cross, Mercy Corps and AmeriCares for Japan disaster relief.

Please visit the following links to make Japan disaster relief donations to the American Red Cross, Mercy Corps, or AmeriCares.


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