EDMONTON, ALBERTA, Canada â€“ Dec. 13, 2010 â€“ Itâ€™s humanityâ€™s last stand and only Shepard can save us. On Saturday, leading video game developer BioWareâ„¢, a division of Electronic Arts Inc. (NASDAQ: ERTS), unveiled Mass Effectâ„¢ 3, one of the most highly anticipated games of 2011. After weeks of rumor across dozens of gaming websites and blogs, the speculation finally came to an end as the world witnessed, â€œEarthâ€, the gameâ€™s spectacular premier trailer, broadcast exclusively on the Spike Video Game Awards (VGAs). Mass Effect 3 is the pinnacle of Commander Shepardâ€™s emotionally charged journey. To view â€œEarthâ€, please visit http://masseffect.com. Mass Effect 3 is set to launch globally in holiday 2011 on the Xbox 360Â® video game and entertainment system, the PlayStationÂ®3 computer entertainment system and the PC — this marks the first time the Mass Effect franchise will launch on all three major platforms simultaneously. Also at the Spike VGAs, the gameâ€™s predecessor, Mass Effect 2 was awarded with the â€œBest RPGâ€ and â€œBest Xbox 360 Gameâ€ of the year awards and BioWare was named â€œStudio of the Yearâ€.
â€œAt BioWare, we are always driving ourselves to improve and I firmly believe our best work is still ahead of us,â€ said Dr. Ray Muzyka, Group General Manager and Co-Founder of BioWare. â€œWe could not be prouder of the teamâ€™s accomplishments with Mass Effect 2, and are excited and humbled by all of the recognition the game has received so far. We canâ€™t wait to show you what the team is doing to make Mass Effect 3 an even bigger success.â€
The Mass Effect franchise is set in an epic science fiction universe, filled with dangerous alien life and mysterious, uncharted planets. Featuring intense action, a rich, futuristic storyline, space exploration and emotionally engaging character interaction, the franchise delivers an unparalleled cinematic experience. Mass Effect 2 is the highest rated videogame of 2010 on Xbox 360, the PC and one of the highest rated pieces of entertainment overall according to Metacritic.com.Â The three awards picked up at the Spike VGAs are the latest in an ongoing series of global recognition that includes â€œUltimate Game of the Yearâ€ honors from The Golden Joysticks and over 35 other awards and over 70 other perfect review scores. Mass Effect 2 is available now for the Xbox 360 and PC.Â The Mass Effect franchise will make its first appearance on the PlayStation 3 console when Mass Effect 2 ships to retailers on January 18, 2011 in North America and January 21, 2011 in Europe.Â The PlayStation 3 demo of Mass Effect 2 will be available on PlayStation Network starting December 21, 2010 in North America and December 22, 2010 in Europe.