ACTORS KEVIN DILLON AND JERRY FERRARA STAR IN EAâ€™S NEED FOR SPEED HOT PURSUIT TV AD CAMPAIGN
Los Angeles, CA â€“ November 1, 2010 â€“ Electronic Arts Inc. (NASDAQ: ERTS) today announced that the multi-million dollar global marketing campaign forÂ Need for Speedâ„¢ Hot Pursuit will be anchored by an online and broadcast TV advertising campaign starring pop culture icons Kevin Dillon and Jerry Ferrara. The two actors play the roles of parking valets frustrated by their inability to hit the open road in the many exotic performance vehicles that pull up to the five-star hotel where they work. In the fiction of the campaign, these friends/frenemies can only live out their fantasies of reaching 200mph by playingÂ Need for Speed Hot Pursuit and besting each otherâ€™s top scores.
These witty and edgy commercials capture the rebelliousness of battling as a cop or a racer inÂ Need for Speed Hot Pursuit. The first three of the five videos are now live onÂ http://www.needforspeed.com andÂ http://www.youtube.com/needforspeed with the final commercial being broadcast on major television networks throughout the holiday season beginning November 4, 2010.
A demo ofÂ Need for Speed Hot Pursuit is now available for download onÂ Xbox LIVEâ„¢ Marketplace andÂ thePlayStationÂ®Network.* The gameÂ will be available atÂ retailersÂ on November 16 in North America and on November 18 and 19 in Europe on the Xbox 360Â® videogame and entertainment system, PlayStationÂ®3 computer entertainment system and PC.Â The Limited Edition can be pre-ordered now on all platforms to gain exclusive content at no extra cost, with participating retailers worldwide (while supplies last).Â Need for Speed Hot Pursuit will also be available on the Wiiâ„¢ and is being developed by Exient.**
For more of the latest news and information onÂ Need for Speed Hot Pursuit, please visitÂ http://www.needforspeed.com, â€œlikeâ€ the game on Facebook atÂ http://www.facebook.com/needforspeed and follow the game on Twitterhttp://www.twitter.com/needforspeed.